Brainstorm: Harnessing the Power of Productive Obsessions

April 13, 2012

Book review

Maisel coaches you to use the tendency to obsess to your creative advantage, fulfilling both your promise and your promises to yourself.

by Eric Maisel, Ph.D., and Ann Maisel

It is true: a mind is a terrible thing to waste. Yet that is what we do when we spend our weekend — and neurons — reliving a workplace squabble, spend a family visit chewing over childhood issues or spend hours beating ourselves up when someone else brings one of our own long-held (but implemented) ideas to fruition.

Like a hamster on a wheel, this kind of obsessing gets us nowhere.

But as Maisel, a noted creativity expert, asserts, obsessing productively leads to fulfillment rather than frustration. A productive obsession, whether an idea for a novel, a business or a vaccine, is chosen deliberately and pursued with determination.

In this provocative, practical guide, Maisel coaches you to use the tendency to obsess to your creative advantage, fulfilling both your promise and your promises to yourself.

$14.95 — New World Library, 14 Pamaron Way, Novato, CA 94949.

Reprinted from AzNetNews, Volume 29, Number 5, October/November 2010.

 

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