This book is an amalgamation of every lesson and distinction the author has learned and applied to her intentions as a CEO.
by Paula Marshall
Too often, businesses large and small have structured themselves to be goal oriented. Milestones, statistics and the bottom line are pursued like quarry pelts to be displayed on the belts of CEOs.
Business leaders cannot be faulted for such approaches because, for the most part, they all are products of a post-20th century Western (American) culture that sees society in terms of winners and losers.
Worth is too often ascribed to birth order, gender, race, geography, class and other characteristics that can be assigned a category. If we are to regain the corporate prominence of the past, we must commit ourselves to working for the betterment of others instead of ourselves.
When CEOs and organization managers are focused on keeping their positions and prominence instead of improving the lives of others, their organizations are already in decline.
This book is an amalgamation of every lesson and distinction the author has learned and applied to her intentions as a CEO. She feels that each employee, vendor and customer has embarked on their own journey and with collective steps in the journeys, all can profit.
$14.99 hardcover — Yorkshire Publishing, 9731 E. 54th Street, Tulsa, OK 74146.
Reprinted from AzNetNews, Volume 29, Number 6, December 2010/January 2011.
April 13, 2012
Book review